: Founded in 1987 by François Dinel, Proprio Direct enabled a new generation of buyers and sellers to transact directly with each other while benefiting from quality real estate services.
Together,let's find your future home!
Our mission
Behind every real estate transaction are unique stories. We are proud to help families with each of their projects through the commitment and excellence of our brokers. Our mission is to support our clients in their success stories by offering a complete range of personalized services.
Our values
- Kindness
- Teamwork
- Innovation
- Client commitment
- Excellence
Our essence
Proprio Direct, your caring guardian angel, always by your side to create new stories. We are here as thoughtful guides, ready to support you in creating this new chapter while bringing unwavering support and expertise.
Our core commitment is to look after you, provide sound advice, and give you peace of mind throughout your real estate journey. Together, we are building a promising future filled with opportunities and positive emotions.
At Proprio Direct, we are not only here for you; we are here with you. And that changes everything.
Our vision
Sell it yourself or with a broker? Why not both!
Proprio Direct is the leading real estate agency that offers you the possibility of selling without an intermediary while benefiting from the services of a real estate broker throughout the transaction.
Our history
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: Proprio Direct officially became a licensed real estate broker and a member of the Quebec Association of Real Estate Brokers and Agents.
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: Proprio Direct became a subsidiary of the Canadian company Brookfield, which includes more than 19,000 brokers across Canada's largest real estate agencies.
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: Proprio Direct unveiled a new look: a new logo, refreshed brand identity, and a new website.
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: The company grew from 75 to 700 brokers.
Choosing a new logo is the result of significant reflection aimed at modernizing and enhancing Proprio Direct's brand image. We want to honor our past while ensuring the agency's evolution.
For more than 35 years, we have proudly supported our clients in bringing their own real estate story to life. The two elements that make up the logo represent collaboration between clients, our brokers, and the agency. They also symbolize long-lasting relationships when it is time to sell or buy a new property. These two elements also express our unique and distinctive approach: "The best of both worlds!".
This logo reflects our strong conviction to be drivers of change in the industry and to promote a sustainable model with a positive impact on the future.
