Marketing
Preparation
Marketing plays a crucial role when selling a property. Discover all the tools that are at your disposal.
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We’re here to answer any questions you may have about buying or selling a property.
Marketing plays a crucial role when selling a property. Discover all the tools that are at your disposal.
More infoProprio Direct has developed a range of exclusive programs which support all critical aspects of the selling process.
Despite all the technological advances, the "For Sale" sign still remains a highly effective means of advertising. It helps provide visibility to the immediate vicinity as well as to passerbys. Demand to have it installed as soon as your property is listed for sale.
A good way to add value to your listing and make it as attractive as possible to potential buyers is to include pictures – the goal is to generate visits. Several choices are available to you ranging from high definition pictures to 3D Virtual Tours.
Publishing your property on the MLS®/Centris network (exclusive to realtors) is among one of the many advantages allowing you to reach a large audience of interested buyers.
With our exclusive Activi-T program, your Proprio Direct broker offers you a complete
personalized report of all activity surrounding the sale of your property.
With just one click you get to:
• See the number of visits your property has generated.
• Consult the latest market data, including that of your specific area.
• Go to your broker’s logbook and see reports of all recent activity on your property.
Nowadays, the Web has become an indispensable tool for selling houses. Thanks to the Internet, there are many specialized house-searching websites that offer online display services by providing a large number of buyers easy and instant access to information on properties that are for sale.
Offered for free, the exclusive Proprio Direct Visibili-T program is an exceptional showcase outlet for selling of your property. This program allows your ad to be seen simultaneously on the most popular real estate websites visited daily by thousands of potential homebuyers. With Visibili-T, the more your property is seen, the faster it will sell!
Your real estate broker can advertise in the following media: newspaper classified ads (often accompanied by photos) or in field-related publications and direct mass mailings.
Here's a technique that’s been around forever and one that’s still very effective to this day. Your mother mentions your property to a friend who then repeats this information to someone else at the corner store. A buyer who’s searching in that area happens to overhear this conversation, next thing you know a potential customer has been found...
Your Proprio Direct broker is part of an extensive network of real estate brokers who collectively represent hundreds of interested buyers. In addition, all real estate brokers use a common and exclusive database (MLS®) from which more than 15,000 members share information on all properties that are for sale.
Chances are that the people interested in your property happen to already live in your area. Feel free to post your ad at work, at the corner store or your child’s soccer club.
An open house for realtors (commonly referred to as caravan), is an effective way of encouraging brokers to visit your home. If they feel that your property suits one of their buyers’ needs you can be sure they'll be eager to book an appointment for a visit.
Open houses are ideal for attracting buyers who want to become more familiar with your area before opting for the services of a realtor. An open house can last two or three hours and is usually held on Sundays. However, there are a few simple but important rules that should be followed.
Here are some valuable tips to ensure that visits go smoothly.
Remember the old saying that you never get a second chance to make a good first impression.
Although most people are respectable, courteous and honest, it’s wise to put away your jewelry, cameras and other small valuables. For added security, your broker will obtain the name and phone number of every visitor.
A house that smells like smoked herring can be off-putting to some people.
You want visitors to feel relaxed and to be able to visualize your property as being their own. Be courteous but don’t force conversation. It’s not you they came to see, it’s your house.
Stay back and let your broker take care of visitors. He knows what features buyers are looking for and how to promote them. Try not to make anyone feel awkward. Avoid having too many people in the house during showings, as this could make buyers uncomfortable and tempt them to hurry through the house without seeing the entire property.
If a potential buyer has not yet decided to purchase your house, you shouldn’t try to persuade him to buy your furniture or other objects. If you do so, you risk compromising the transaction. It’s best to wait for the appropriate time.
It may be tempting to discuss the selling price or occupancy date with potential buyers, but it’s best that you don’t. It’s preferable you let your broker handle such topics since he has the professional knowledge and expertise to negotiate the best price and conditions for you.
Be patient, with a little bit of luck, an open house can turn up an extraordinary offer.