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Marketing
Preparation


Marketing plays a crucial role when selling a property. Discover all the tools that are at your disposal.

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Broker's Advice

Proprio Direct has developed a range of exclusive programs which support all critical aspects of the selling process.

The « For Sale » sign

Despite all the technological advances, the "For Sale" sign still remains a highly effective means of advertising. It helps provide visibility to the immediate vicinity as well as to passerbys. Demand to have it installed as soon as your property is listed for sale.

Pictures speak a thousand words

A good way to add value to your listing and make it as attractive as possible to potential buyers is to include pictures – the goal is to generate visits. Several choices are available to you ranging from high definition pictures to 3D Virtual Tours.

Advertising your property

Publishing your property on the MLS®/Centris network (exclusive to realtors) is among one of the many advantages allowing you to reach a large audience of interested buyers.

Broker's Advice

With our exclusive Activi-T program, your Proprio Direct broker offers you a complete personalized report of all activity surrounding the sale of your property.
With just one click you get to:
• See the number of visits your property has generated.
• Consult the latest market data, including that of your specific area.
• Go to your broker’s logbook and see reports of all recent activity on your property.

The power of the Internet

Nowadays, the Web has become an indispensable tool for selling houses. Thanks to the Internet, there are many specialized house-searching websites that offer online display services by providing a large number of buyers easy and instant access to information on properties that are for sale.

Broker's Advice

Offered for free, the exclusive Proprio Direct Visibili-T program is an exceptional showcase outlet for selling of your property. This program allows your ad to be seen simultaneously on the most popular real estate websites visited daily by thousands of potential homebuyers. With Visibili-T, the more your property is seen, the faster it will sell!

Traditional media

Your real estate broker can advertise in the following media: newspaper classified ads (often accompanied by photos) or in field-related publications and direct mass mailings.

Word of Mouth

Here's a technique that’s been around forever and one that’s still very effective to this day. Your mother mentions your property to a friend who then repeats this information to someone else at the corner store. A buyer who’s searching in that area happens to overhear this conversation, next thing you know a potential customer has been found...

Broker's Advice

Your Proprio Direct broker is part of an extensive network of real estate brokers who collectively represent hundreds of interested buyers. In addition, all real estate brokers use a common and exclusive database (MLS®) from which more than 15,000 members share information on all properties that are for sale.

Bulletin Boards

Chances are that the people interested in your property happen to already live in your area. Feel free to post your ad at work, at the corner store or your child’s soccer club.

The open house

An open house for realtors (commonly referred to as caravan), is an effective way of encouraging brokers to visit your home. If they feel that your property suits one of their buyers’ needs you can be sure they'll be eager to book an appointment for a visit.

Open houses are ideal for attracting buyers who want to become more familiar with your area before opting for the services of a realtor. An open house can last two or three hours and is usually held on Sundays. However, there are a few simple but important rules that should be followed.

Greeting
visitors


Here are some valuable tips to ensure that visits go smoothly.

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Make sure your house sparkles and verify that all lightbulbs are in working order

Remember the old saying that you never get a second chance to make a good first impression.

Hide your valuables

Although most people are respectable, courteous and honest, it’s wise to put away your jewelry, cameras and other small valuables. For added security, your broker will obtain the name and phone number of every visitor.

Avoid cooking food with strong odors

A house that smells like smoked herring can be off-putting to some people.

Allow visitors to circulate freely

You want visitors to feel relaxed and to be able to visualize your property as being their own. Be courteous but don’t force conversation. It’s not you they came to see, it’s your house.

Stay back and let your broker take care of visitors. He knows what features buyers are looking for and how to promote them. Try not to make anyone feel awkward. Avoid having too many people in the house during showings, as this could make buyers uncomfortable and tempt them to hurry through the house without seeing the entire property.

Don’t rush anything!

If a potential buyer has not yet decided to purchase your house, you shouldn’t try to persuade him to buy your furniture or other objects. If you do so, you risk compromising the transaction. It’s best to wait for the appropriate time.

Don’t negotiate with the buyer

It may be tempting to discuss the selling price or occupancy date with potential buyers, but it’s best that you don’t. It’s preferable you let your broker handle such topics since he has the professional knowledge and expertise to negotiate the best price and conditions for you.

Be patient, with a little bit of luck, an open house can turn up an extraordinary offer.

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I've Sold